![]() These air bubbles also serve a dual function of making the soap produce a more consistent and bubbly lather when used, another fact the company has historically drawn attention to in its advertising. ![]() If anyone is curious about why Ivory soap floats, the soap is produced in such a way as to ensure air is whipped into the soap mixture before it sets as a result, the final product contains numerous tiny air bubbles which work together to make the soap ever so slightly less dense than water, allowing it to float. For many years, the company has maintained that the discovery of its trademark floating soap was a complete accident, but exactly how true is this?įor those of you who aren’t familiar with Ivory brand soap, in a nutshell its two key selling points are that it is incredibly pure (99.44% pure) and that it floats, making it superior to all other kinds of soap because you don’t need to grope around on the bottom of the bath to find it. These two traits have made Ivory soap one of the most popular and enduring brands and both features have been played up to by the company itself in its advertising for almost as long as it has existed. Ivory has been producing their uniquely floating soap for the well over a century now and in that time they’ve become one of the most popular soap brands in the world.
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